Marketing

That’s one of the questions posed by Karen Post in her article Odd Fish Finish First for FastCompany.com. Post’s article is aimed at “companies” with “customers” but her message is just as relevant for “professional service firms” with “clients.” According to Post: Odd fish are memorable. Odd fish command a premium price. Odd fish exude […]

If you’re looking for a new way to reach out to your clients, potential clients, and referral sources, why not start your own blog? “Who me?” Yes, you. Blogging is one of the best ways to “talk” to your potential client base. You can educate and inform, and provide useful information at a very low […]

In his book, Good to Great, Jim Collins explores why some companies make the leap – from good to great – and others don’t. I highly recommend reading the book, which provides insights applicable to all businesses – including law firms. But regardless of whether you’ve read the book, check out his website, www.jimcollins.com. There […]

To borrow a phrase from Janet Jackson, “What have you done for yourself lately?” Or more specifically, “What have you done to build your practice lately?” Getting your marketing efforts rolling in the new year can be exhilarating or it can be overwhelming. So while I urge you to set aside a few hours in […]

For many attorneys, two of the most difficult Atticus Marketing Assets to develop are Asset #5 The Laser Talk and Asset #6 Marketing Stories. Many attorneys are simply not comfortable talking about themselves, what they do, and how they help others. But being able to talk about your strengths in a genuine and authentic way […]

In the December issue of Law Practice Magazine, published by the American Bar Association’s Law Practice Management Section, Eric Mankin hits the nail on the head in terms of the lack of innovation in law firms. Mankin has been the Executive Director of Babson’s Research Center on Innovation and Corporate Entrepreneurship since 2004. According to […]

How sticky are you? In the soon-to-be-released book Made to Stick: Why Some Ideas Survive and Others Die, by Chip and Dan Heath,”stickiness” is critical to the success of any marketing plan. Stickiness is essential to great ideas and great story telling. Marketing Asset # 5 in the Atticus list of 21 Marketing Assets all […]

Reinventing your law practice as a business that will not only survive – but thrive – in the coming years will take some inventive thinking. Commodity law is dead or dying. Clients can now send routine legal work and contracts to India and other countries that can produce the “legal commodity” much more cost effectively […]

“Few things can have greater impact on your personal brand and your organization’s [firm’s] brand recognition than developing and sharing your expertise with the world.” – Keith Farrazzi, author of Never Eat Alone I could not agree more. In fact, creating a public relations campaign of articles targeted for newspapers and legal journals is Asset […]

The last few decades have belonged to a certain kind of person with a certain kind of mind – computer programmers who could crank code, lawyers who could draft contracts, MBAs who could crunch numbers. But the keys to the kingdom are changing hands. The future belongs to a very different kind of person with […]