If you’re looking for a new way to reach out to your clients, potential clients, and referral sources, why not start your own blog? “Who me?” Yes, you. Blogging is one of the best ways to “talk” to your potential client base. You can educate and inform, and provide useful information at a very low cost.
Check out some of the Legal Blogs listed on the right to get an idea of what the legal community is blogging about. Think about what you can add to the mix. And don’t be intimidated! You can do it.
Check out Debbie Weil’s BlogWrite for CEOs to get the hottest trends in blogging and how to get started. Also, take a look at Andy Wibbels blog. It is a great tool for beginning bloggers. While both Debbie Weil and Andy Wibbel write for the “business community,” remember, your law firm IS a business. So set yourself apart from your colleagues in 2007, and blog your way to greatness.