Marketing

In uncertain times, it’s easy to lose sight of the big picture. It’s easy to focus on getting from one day to the next without really thinking strategically about your practice. Don’t fall into this trap. Instead, start now to recession-proof your practice for 2009 and beyond. Regardless of your practice area, your clients are […]

The Los Angeles-based law firm of Quinn Emanuel is shaking up the practice of law. According to the September issue of Fast Company magazine, “Quinn Emanuel has adopted the strategy, attitude, and accoutrements of a Red Bull — fueled startup. It focuses only on business litigation: no tax, real estate, or other common corporate practices. […]

Have you ever thought about what makes clients like (or love) you? [Translate: Are so impressed with you that they become your best marketers?] I had an experience recently that really highlighted this for me. It was with a furniture repair shop – specifically the Furniture Workshop in St. Petersburg, Florida. One of the legs […]

One of the most important conversational strategies in the Atticus marketing tool kit is the Laser Talk. Simply put, the Laser Talk allows you to inform your listener about what you do. Hint: If someone asks you, “So what do you do?” “I’m an attorney,” is not only not a Laser Talk, it’s not a […]

I had dinner recently with Cary Singletary, a friend and mentor, who is also a well-respected attorney and tremendously effective mediator. One of the reasons Cary’s mediation practice is so successful (in addition to his skill at the process) is his office. Cary cares about his clients and knows how to create a wonderful experience […]

Do you know where your best clients come from? If you don’t, you owe it to yourself take some time to find out. Your “Top 20” List is made up of those people who refer you A & B clients on a consistent basis. Identifying these folks and building relationships with them is one of […]

Ron Baker, an expert on value-based billing and the founder of VeraSage Institute, a think tank dedicated to educating professionals about value-based billing, takes issue with the premise that “All men are created equal,” at least when it comes to potential clients. Baker, the author of Pricing on Purpose, has long written about the need […]

OK, so I’m still writing about branding. I really can’t stress enough how important creating your own personal brand is to the ultimate success of your law firm. In flipping through one of my favorite books, Love is the Killer App, by Tim Sanders, he refers to The Brand Mindset, by Duane Knapp, for a […]

So I’m having lunch with my friend Ginger Reichl with Pinstripe Marketing, and she says, “Have you read ZAG?” “No, haven’t even heard of it.” But I had to check it out as soon as I got in front of my computer. (You can learn great things from your friends!) ZAG, by Marty Neumeier is […]

That’s how Los Angeles attorney Denise Howell who writes the blog Bag and Baggage describes podcasting: Micro-market media in this month’s ABA Journal. Have you considered podcasting as part of your marketing mix? There are not many attorneys out there who are producing podcasts, but according to attorney Robert Ambrogi from Rockport, Massachusetts, who notes […]