It’s not about balance anymore. February 27, 2007 To borrow a phrase from Dorothy, “Toto, it’s not about work-life balance anymore.” It’s really all about work-life blending. The way of work for attorneys, as for other professionals, has changed profoundly in recent years. And the changes will just keep coming. The reality is that the gadgets that are touted to give us freedom […] Read More
Advice from Roy. February 18, 2007 Roy Yamaguchi is the 50-year-old creator of Roy’s Hawaiian fusion restaurants. In a recent interview published in the Gulf Coast Business Review, Roy was asked what advice he would give entrepreneurs. His answer: “I think the most important thing to understand is who you are and where you are in your life and how committed […] Read More
Integration not disintegration. February 9, 2007 Much of the stress so many attorneys feel in the day-to-day practice comes from what Steven Keeva, author of Transforming Practices, refers to as disintegration. The key to creating a law practice that serves your life – instead of a life that serves your law practice – is to integrate the two. According to Keeva, […] Read More
Realize your DREAM of becoming a great brand. February 6, 2007 OK, so I’m still writing about branding. I really can’t stress enough how important creating your own personal brand is to the ultimate success of your law firm. In flipping through one of my favorite books, Love is the Killer App, by Tim Sanders, he refers to The Brand Mindset, by Duane Knapp, for a […] Read More
ZAG! January 30, 2007 So I’m having lunch with my friend Ginger Reichl with Pinstripe Marketing, and she says, “Have you read ZAG?” “No, haven’t even heard of it.” But I had to check it out as soon as I got in front of my computer. (You can learn great things from your friends!) ZAG, by Marty Neumeier is […] Read More
Q: “What’s the best time & billing software?” January 22, 2007 A: “The one you’ll actually use.” I can’t tell you how many attorneys I speak with who are still keeping their time on some sort of manual system. Most often this involves taking a few minutes at the end of the day to recall what they did, estimating time spent, giving the list to their […] Read More
“Micro-Market Media.” January 18, 2007 That’s how Los Angeles attorney Denise Howell who writes the blog Bag and Baggage describes podcasting: Micro-market media in this month’s ABA Journal. Have you considered podcasting as part of your marketing mix? There are not many attorneys out there who are producing podcasts, but according to attorney Robert Ambrogi from Rockport, Massachusetts, who notes […] Read More
How law firms can deliver “Ritz-Carlton” service. January 15, 2007 It’s a fact that the most successful law firms know how to deliver stellar client service while maintaining a high level of productivity and morale among their attorneys and staff. And the demand for stellar service is not going to decline in the years to come. Rather, the demand will continue to increase as we […] Read More
Are you an odd fish or a lost guppy? January 11, 2007 That’s one of the questions posed by Karen Post in her article Odd Fish Finish First for FastCompany.com. Post’s article is aimed at “companies” with “customers” but her message is just as relevant for “professional service firms” with “clients.” According to Post: Odd fish are memorable. Odd fish command a premium price. Odd fish exude […] Read More
Blog your way to greatness. January 9, 2007 If you’re looking for a new way to reach out to your clients, potential clients, and referral sources, why not start your own blog? “Who me?” Yes, you. Blogging is one of the best ways to “talk” to your potential client base. You can educate and inform, and provide useful information at a very low […] Read More
