Marketing

The Florida Bar’s Standing Committee on Advertising met earlier this week to discuss the staff opinion mentioned in my blog post from last week which held that Florida lawyers cannot list areas of practice under the “Skills & Expertise” Section of LinkedIn unless they are Board Certified (or the equivalent).  During yesterday’s meeting, the Committee […]

Update 10/2/2013: The Opinion discussed below is being appealed. The Standing Committee is meeting next week to make recommendations regarding how the rules should apply to Florida lawyers using LinkedIn. Stay tuned! On September 11, The Florida Bar released a Staff Opinion stating that Florida lawyers cannot list areas of practice under the “Skills & […]

Last fall, LinkedIn launched added the Skills & Expertise section of its member profiles and along with it Endorsements. Unlike Recommendations on LinkedIn, you can endorse someone with the click of a mouse. So is that a good thing or a bad thing? Are you impressed when you see lawyers with dozens of endorsements? Or […]

I talk to my clients a lot about the need to manage their online presence.  I encourage them to create a compelling profile on LinkedIn and build a network of connections that they know, like and trust – and who know, like and trust them.  I tell them to claim their Avvo profiles and complete […]

Does your law firm have a brand?  The answer is yes.  The answer is yes, even though you may not know what your brand is.  So, what exactly is a “brand”?   “A brand is a person’s gut feeling about a product, service or company.” – Marty Neumeier, author of The Brand Gap and Zag: […]

Have you started thinking about your holiday marketing yet?  I know we just celebrated Labor Day last week, but now’s the time to get focused on your holiday marketing.  And by holiday marketing, I don’t mean simply choosing what greeting card you’re sending this year.  Instead, I’d like to challenge you to use the holidays […]

Nerd alert: I’m getting ready for a webinar on Thursday for Atticus – Social Media and Your Firm: What Every Lawyer Needs to Know.  So I decided to try out Wordle to create a title slide for my presentation.  I am now a Wordle addict.  If you’ve never tried it, you should check it out […]

According to the American Bar Association’s 2010 Legal Technology Survey Report 56% of respondents said that they use networks such as Facebook, LinkedIn, LawLink, or Legal OnRamp, compared with 43% in the 2009 survey and only 15% in the 2008 survey. Looks like lawyers are beginning to see the benefits of joining the online conversation. […]

It’s February, and love is in the air!   Now is a great time to show some love to your clients, your former clients, your referral sources, and your team.   The famous line from the movie Jerry Maguire was, “Show me the money!”  I say if you show your clients, your referral sources, and your team […]

Every year the American Dialect Society, in conjunction with the Linguist Society of America, names a “Word of the Year.”  For 2010 that word is “app,” as in “there’s an app for that.” If you’d like the in depth story on what’s been dubbed “the Oscars of new words,” check out the full story at […]