Avoiding SMB:
Social Media Burnout

June 10, 2011

According to the American Bar Association’s 2010 Legal Technology Survey Report 56% of respondents said that they use networks such as Facebook, LinkedIn, LawLink, or Legal OnRamp, compared with 43% in the 2009 survey and only 15% in the 2008 survey. Looks like lawyers are beginning to see the benefits of joining the online conversation.

This makes me happy! I am a huge fan of social media and using it to support your relationship marketing. After all, social media is really all about building relationships.

But social media can be a huge time drain. So, what can you do to make the most of your time and avoid SMB? Here are a few ideas and resources:

• Create a social media plan.
• Be selective. Do what you enjoy.
• Plan on at least a few hours a week to get started.
• Budget & block your time depending upon your objectives.
• Turn off notifications.
• Leverage: young associates; virtual assistants; law school interns.
• Use onsite tutorials.
• Use utilities like,, and Twinbox from
• Post content on the weekend: Content posted on the weekend is shared more often than content posted during the week. Source:
• Give yourself a couple of social media breaks each day.
• Use sharing tools on your sites.
• Nicole Black’s: 50-30-10-10 Twitter Rule:
o 50%: links; blogs content of interest; retweets
o 30%: Replies
o 10%: Self-promo; accomplishments; links to your blog
o 10% Personal Stuff

Want more info? Check out Social Media for Lawyers: The Next Frontier, by Nicole Black and Carolyn Elefant. Visit or get his book, Trust Agents.  Visit an incredible social media resource.  Have fun out there!


  1. Nora Riva Bergman says:

    Hi Brain. No, but sombody did! I got it at istock.

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