The Law Practice Blog

How sticky are you? In the soon-to-be-released book Made to Stick: Why Some Ideas Survive and Others Die, by Chip and Dan Heath,”stickiness” is critical to the success of any marketing plan. Stickiness is essential to great ideas and great story telling. Marketing Asset # 5 in the Atticus list of 21 Marketing Assets all […]

Reinventing your law practice as a business that will not only survive – but thrive – in the coming years will take some inventive thinking. Commodity law is dead or dying. Clients can now send routine legal work and contracts to India and other countries that can produce the “legal commodity” much more cost effectively […]

“Few things can have greater impact on your personal brand and your organization’s [firm’s] brand recognition than developing and sharing your expertise with the world.” – Keith Farrazzi, author of Never Eat Alone I could not agree more. In fact, creating a public relations campaign of articles targeted for newspapers and legal journals is Asset […]

The last few decades have belonged to a certain kind of person with a certain kind of mind – computer programmers who could crank code, lawyers who could draft contracts, MBAs who could crunch numbers. But the keys to the kingdom are changing hands. The future belongs to a very different kind of person with […]

On October 2, I wrote about a rule being considered in New York that would make legal blogs subject to the rules on advertising. This area will be one to watch as whatever happens in New York could start a national trend. But regardless of how different jurisdictions may try to regulate blogs, the fact […]

A new rule being considered by the state of New York would make legal blogs subject to rules on advertising. Of interest to attorneys nationwide, “[t]he proposal, by a committee created by the state’s Administrative Board of Courts, also suggests that the state code of professional responsibility extend court jurisdiction to out-of-state legal advertising that […]

Do you want to develop an extraordinary client base? “Of course I do,” you’re thinking, “What a silly question.” Well then, I have one word for you – Listen. Learning to really listen is probably the single most significant thing you can do to improve your personal and professional relationships, and consequently improve your client […]