On October 2, I wrote about a rule being considered in New York that would make legal blogs subject to the rules on advertising. This area will be one to watch as whatever happens in New York could start a national trend. But regardless of how different jurisdictions may try to regulate blogs, the fact is, they are here to stay. And they can be one of the most effective ways to educate potential clients, build trust, and establish yourself as an expert in your area of law.
But the idea of blogging can be intimidating. Where to start? Start by reading Blog Wild: A Guide for Small Business Blogging, by Andy Wibbels. This book is an absolute must for anyone who wants to start a blog. It is geared to using TypePad.com (the service that powers this blog), but much of the information can work on any blog. I highly recommend TypePad.com for all the reasons listed in the book, but most importantly because it is so easy to use. Check out Blog Wild if you’re ready to start your own firm blog.
Visit Andy’s Blog and order Blog Wild.