The Law Practice Blog

You don’t get up in the morning, brush your teeth and say, “Whew, that’s done! Don’t have to worry about that for another month.” Think of marketing like brushing your teeth. You don’t brush your teeth once a month or once a week. You brush your teeth every day, twice a day, maybe three times […]

Attorneys tell me all the time, “Nora, I’m no good at marketing. I’m just not a natural marketer. I don’t like talking about myself.” I tell them, “Phooey! You can learn to be a natural marketer.” Before we go any further, let’s define marketing. According to the American Marketing Association, “Marketing is the activity, set […]

Lawyers are not what you call “early adapters.” I’ve heard lots of stories over the years about the attorney who had a computer “just for show,” but never actually used it. You’ve probably heard similar tales. After all, the profession is based on precedent. Attorneys focus on the past . . . a lot. Well, […]

One sure fire way to be more persuasive is to engage in not-so-random acts of reciprocity. Reciprocity is the theory that one good turn deserves another. In Yes! 50 Scientifically Proven Ways to Be Persuasive, by Robert Cialdini, with co-authors Noah J. Goldstein and Steve J. Martin, the law of reciprocity is defined as “the […]