Lawyers are not what you call “early adapters.” I’ve heard lots of stories over the years about the attorney who had a computer “just for show,” but never actually used it. You’ve probably heard similar tales. After all, the profession is based on precedent. Attorneys focus on the past . . . a lot. Well, here’s an answer for everyone who’s wondering whether they should . . . be on Facebook? start Tweeting? get LinkedIn? The answer is a resounding YES. These web-based services, and others like AVVO, are all part of social media marketing. And if you don’t have a presence on these sites you are missing out on some great marketing opportunities.
What is Social Media Marketing? Social media marketing is the equivalent of good old relationship-based marketing, with one big difference – the interactions occur on-line rather than face-to-face. Think of developing your on-line presence in the same way you develop personal relationships with your referral sources and influencers. Be genuine. Be trustworthy. Give more than you take. Be a “connector” – introduce colleagues who have mutual interests or who can assist each other. Be professional, but friendly. If you follow these simple guidelines as you grow your on-line presence, you’ll not only grow your practice, you just might have some fun in the process.
If you’d like to dip your toe in the social media marketing pool, Twitter is a great place to start. Before you get started, check out Twitter For Lawyers, by Charleston divorce and custody attorney, Melissa F. Brown. Check out Melissa’s Twitter page, too: www.twitter.com/ComplexDivorce