Have you taken a good look at your business card lately? In this era of electronic everything, your little old business card can still speak volumes about you and your practice. A well-designed business card is like having your laser talk in your pocket – or purse.
Maybe you’re thinking, “But I don’t have a laser talk.” Well, re-thinking your business card is a great reason to get one! Remember, your laser talk can – and should – be the genesis for all of your marketing. Or maybe you’re thinking, “But I’m a lawyer, how can I get creative with my business card?” If you’re a creative person, you may be able to come up with some fresh ideas on your own. If not, consider hiring a designer to work with you. It will be money well spent.
To get you started, check out these “10 Creative Business Card Ideas” from Inc. Magazine. And then if you’re still thinking, “Well that’s cool stuff. But I’m a lawyer, I can’t do anything that creative,” take a look at the business card at the top of this post. That’s the business card for Charleston, South Carolina, family law attorney, Melissa F. Brown. (In the interest of full disclosure, Melissa is one of my clients. And yes, I’m bragging on her!) The business card, a Charleston garden gate, opens to visually represent her laser talk: “Helping individuals cross thresholds to new lives.” The theme of her laser talk is reinforced in all of her marketing materials and on her web site: www.melissa-brown.com
Melissa’s laser talk and business cards are unique. And, guess what, yours will be, too. Begin by focusing on your laser talk. You might be amazed at where that takes you!