What made IBM great?

April 18, 2007

In his book The E-Myth Revisited, Michael Gerber tells a story of asking Tom Watson to what he attributed the phenomenal success of IBM. Watson replied that “IBM is what it is for three special reasons.”

Binoculars4 1) Watson said he had a very clear picture of what the company would look like when it was “done” – a model of what it would look like when his vision was in place. 2) Once he had that “picture,” he created a picture of how IBM would “act” when the vision was in place. 3) Then he said, “I realized that unless we began to act that way from the very beginning, we would never get there.”

As Gerber says: To the Entrepreneur, the present-day-world is modeled after his vision. To the Technician, the future is modeled after his present-day-world.

Dare to be great! Create your vision, then live it. Starting now. Just like IBM.

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